Eight weeks ago, as school closures were announced here in the UK, we made the decision to pause shipping physical goods until we'd had time to take stock and figure out how to continue. After a week or so we came back with a plan: to do a small update every Monday, cycling through our stock so that only a limited range would be available each week.
I want to take a moment to be transparent with where we’re at. My priorities right now are to keep our staff safe and healthy, while we figure out how to keep going as a business. We are looking at how to keep the online store operational for as long as possible, in order to keep paying our team as normal.
This post was originally in our newsletter last week and since then several subscribers have reached out with incredible kindness to say that they'll miss the club but want to keep supporting us. We appreciate that so much, and, although we obviously need purchases to keep the business going there are lots of other ways that you can support us. I've added a few notes at the end on ways that you can support our business and my design work without spending money. All of them apply to other small yarn businesses, and many of them to small businesses of all kinds.
A reshuffle prompts a lot of reflection and one question we asked ourselves was: ‘If we were starting from scratch, what would we want to say about Ysolda Ltd.?’ One thing we all agreed on was this theme of multiples. Ysolda has become as much known for her teaching and advocacy as she has her designs. As her business evolved to include a team, we’ve evolved to include our interests and passions. That’s why today you’ll find a multifaceted home page that more accurately reflects all that we encompass.